The new agreement with Chelsea Apps Factory undoubtedly complement recent change to Ladbrokes Mobenga Playtech mobile platform.
Jim Mullen , Chief Digital Manager Ladbrokes revealed that with the imminent transfer Mobenga platform and track, have to ensure that its mobile offering remains appropriate for their clients in a rapidly developing market .
Mullen added that have joined partners with extensive experience in order to make the best in the market and apply exclusively on the Ladbrokes product with a mandate to continuously measure , innovate and improve their product. He added that customer expectations of their mobile experience is growing at a rapid pace and is expected to meet and exceed in order to maximize the value in this rapidly growing market .
Mullen also said Ladbrokes was taking steps now to ensure it was in good shape to attract and retain customers to your site to the next World Cup and beyond.