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Ladbrokes , one of the main groups of betting UK is striving to bring its mobile online with high quality offered by competitors before the start of next summer 's World Cup. Therefore, the bookie is pleased to announce that it has signed a partnership agreement with Chelsea Apps Factory, mobile specialists , in order to help accelerate the development of its mobile offering .

Ladbrokes Mobile and Chelsea Apps Factory In terms of the agreement between the parties, Ladbrokes mobile betting team in London will move along with a team of Chelsea Apps Factory , in an effort to improve its mobile offering , developments in technology tests and receive feedback from your customers .

The new agreement with Chelsea Apps Factory undoubtedly complement recent change to Ladbrokes Mobenga Playtech mobile platform.

Jim Mullen , Chief Digital Manager Ladbrokes revealed that with the imminent transfer Mobenga platform and track, have to ensure that its mobile offering remains appropriate for their clients in a rapidly developing market .

Mullen added that have joined partners with extensive experience in order to make the best in the market and apply exclusively on the Ladbrokes product with a mandate to continuously measure , innovate and improve their product. He added that customer expectations of their mobile experience is growing at a rapid pace and is expected to meet and exceed in order to maximize the value in this rapidly growing market .

Mullen also said Ladbrokes was taking steps now to ensure it was in good shape to attract and retain customers to your site to the next World Cup and beyond.

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